It's a secret to everybody.


This captivating presentation, based on the award-winning book of the same name, is presented by internationally acclaimed speaker Dr. Melanie Joy. In Why We Love Dogs, Eats Pigs and Wear Cows… Joy, a social psychologist, explains carnism, the invisible belief system that shapes our perceptions of the meat (and eggs/dairy) we eat, so that we love some animals and eat others without knowing why. Joy describes how carnism, like other isms (sexism, racism, etc.), is most harmful when it is unrecognized; and it is sustained by complex social and psychological mechanisms. Using powerful imagery, thought-provoking analyses, and a compelling narrative, Joy explains the ways in which carnism conditions us to unknowingly act against our core values, our own interests, and the interests of others. By illuminating the invisible mechanisms of carnism, Joy helps viewers become more informed consumers and empowered citizens.

Why not host a presentation or screening in your community? Check out www.carnism.com for more info!