It's a secret to everybody.
Revealed: the dirty secret of the UK’s poultry industry

A Guardian undercover investigation exposes conditions inside the chicken factories that supply some of the biggest supermarket and fast-food chains in the business, including KFC, Tesco, Aldi, Asda, Marks & Spencer and Nando’s. Find out why the drive for cheaper chicken is making more than 250,000 of us sick every year. [watch video]

Revealed: The Dirty Secret of the UK’s Poultry Industry

Eurasian Animal Rights Gathering 2014 (

Where: Tbilisi, Georgia || When: 25-27 July

The Eurasian Animal Rights Gathering is a first international event of that kind in Eastern Europe / Asia, which aims at bringing together activists from all over the world — particularily from Eastern Europe and Asia, because in countries of that regions AR activism is not connected to the international network and exists more or less in an isolated form. Plus the problems that unite AR movement in Eastern Europe and Asia differ from the problems, that our comrades in Central and Western Europe and Nothern America have to face, which makes the discussion and the unifying of the efforts essential for our cause.

For more information check out their facebook page!

Vegan Is the New Black

"remember all their faces / remember all their voices"

Inspired by Orange Is the New Black. Photos by Mercy For Animals undercover investigators and Jo-Anne McArthur / We Animals.



imageKendall Jones is asking people for support on twitter with the hash tag #SupportKendall. Let’s use her tag to let Kendall and her supporters know why trophy hunting is wrong. It’s nothing to be proud of!


Don’t know the story? Click [here]!

Tag your picture, comment or link: #KendallJones #trophyhunting

Tweet and share!


elephants are conspicuously expressive and joyful creatures. when celebrating a birth or reuniting with old acquaintances, elephants will intertwine their trunks together and engage in friendly trunk wrestling. when trying to console a loved one, elephants will stroke or caress each others’ heads and backs with their trunks.

demonstrations of true consolation in animals are rare, and has only been documented in the great apes, canines, and some corvids. this might be because complex cognitive abilities are required for consolation, such as the ability to empathically take the perspective of another. elephants are one of the few animals to pass the mirror test.

with their strong social bonds, it’s not surprising that elephants show concern for others. elephants get distressed when they see others in distress, reaching out to calm them down. the consistency with which elephants responded to a friend in distress is quite remarkable. rarely does an elephant give a distress call without a response from a friend or group member nearby.

photos by mario moreno. some text from a february 2014 wired article

No Cheers for Trophy Hunting

This week, a 19-year-old Texas college cheerleader caused a stir when she posted photos online of her posing with imperiled African wildlife that she had hunted. An elephant, a lion, a leopard and a tranquilized white rhino — which she claimed was conveniently in need of being knocked-out for research purposes — all being propped up and posed as dead or unconscious trophies for her photo collection. Not surprisingly, the onslaught of comments overwhelming condemned her bloodthirsty escapades.

This is just the latest in a series of high-profile incidents where a trophy hunter attempted to flaunt their participation in this killing sport — under the unlikely guise of conservation — and it backfired. The King of Spain, Donald Trump’s sons, the CEO of GoDaddy, aspiring TV hunt-show host Melissa Bachman and the winner of the Dallas Safari Club auction to kill one of the last black rhinos in Namibia, are just a few examples of animal killers who found out that they are in the small majority of our population that are willing to tolerate killing charismatic and endangered species for sport.

While most of these hunts may have been legal, they certainly were not ethical. Many of these hunters claim to be “pro-conservation,” but they clearly are not “pro-animal” as in the end their trophy kill is no less lethal or brutal than poachers who are similarly robbing the planet of their wildlife.

In this modern day and age, saying that we have to kill something in order to save it is just no longer acceptable. There are ways to help communities in Africa living among (and, sometimes in conflict with) wildlife, that does not necessitate killing the animals. IFAW and other wildlife conservation organizations and animal protection groups are working with local communities on-the-ground every day find real solutions.

Elephants, great cats, rhinos are all struggling to survive in the face of shrinking habitat and unsustainable exploitation. There are fewer than a half million elephants left in the wild, less than 35,000 lions in Africa, and only around 5,000 black rhinos left. As their populations decrease, they unfortunately become more valuable as a trophy. Setting a price tag on the head of magnificent animals because they are rare and worth more dead than alive is the same philosophy that is driving the insatiable markets behind wildlife poaching.

Luckily the world is finally paying attention to the horrific global wildlife trafficking problem. But how can we be incensed and shocked by other nations illegally killing their wildlife for money in order to survive, when we knowingly watch Americans dump piles of money to go and kill these same animals for mere sport?

It’s easy to see why this young woman and the others like her have stirred up such great emotion. Trophy hunters personify an ugly stereotype of Americans who travel abroad and pay to do whatever they want. This is not how I, as an American, want to be seen or known around the world. Hopefully, the small number of Americans who still revel in this kind of vainglorious exploitation and killing of living things for fun will disappear before all the animals do.

- Jeff Flocken, North American Regional Director of the International Fund for Animal Welfare (IFAW)

Are we biologically designed to eat animals or culturally motivated to do so? My honest answer is that it doesn’t matter to me. We live in an industrialized culture with ample alternatives to eating, wearing, and otherwise using animals, so we shouldn’t.
Kim Socha 
Extract from the book by Carol J. Adams “Defiant Daughters: 21 Women on Art, Activism, Animals, and the Sexual Politics of Meat”
Victory! Animal Testing is no Longer Legally Required for Cosmetics in China!

By One Green Planet

What an incredible victory for animals in China! Thanks to the hard work of Be Cruelty-Free China, Humane Society International’s Beijing Team, and many Chinese animal rights groups, it has officially been deemed that animal testing is no longer required by law for cosmetics!

Prior to this ruling, China was the only country in the world that legally required the use of animal testing for cosmetics. This decision signifies an incredible shift in the social perception of the need for animal testing and stands as a landmark victory for animal rights advocates around the world. I mean, if you can get China to stop requiring animal testing, then more positive steps for animals being held in labs is surely on its way!

China’s legal requirement for cosmetics testing using animals has led a number of leading cosmetic brands to discontinue the sale of their products in Chinese markets. While this step does not mean that animal testing is definitively banned in China, it is a positive step that will reduce the number of companies using animals to test cosmetics. To follow up on this action, HSI has co-signed a letter with 20 Chinese animal rights groups to China’s FDA urging them to welcome this new change and reduce the use of animals for cosmetics tests.

To celebrate this tantamount win for animals, hundreds of Be Cruelty-Free China campaigners took to the streets of Dalian in bunny ears.

In a press release announcing this new measure, HSI explains, “ending cosmetics animal testing in China will be a marathon, not a sprint,” however, on June 30, the first step of this journey towards the finish line begins. Certainly a step that is worth celebrating.